Imagine buying a magazine that knew in advance what you wanted to read about, delivering a potent mix of content triggered by your personal tastes. Imagine no further: Freekly is a free weekly magazine that's delivered to your electronic doorstep as an HTML email with links from its cover to articles on Rock's Backpages.

Freekly looks at your music library and selects classic articles it thinks will interest you. Plus it introduces you to related artists and offers playlists created by trusted guides – the best music writers on Planet Rock. It requires nothing more than the downloading of the application.

Freekly is the brainchild of a marriage made in e-heaven: a union between Music Technology and Rock's Backpages' online archive of 14,000 interviews and reviews from the rock press of the past 50 years. It is the first personalized magazine in the history of publishing.

Rock's Backpages launched in 2001 to showcase the work of such revered writers as Nick Kent, Charles Shaar Murray, Lester Bangs and Paul Morley. Thousands of artists from Aaliyah to ZZ Top are represented in its exhaustive, easily-navigable library. "It's as comprehensive as a Google search," says avid fan Lauren Laverne, "but with less insane liars."